Fullspark

&

Auramind

FOR A BETTER LIFE.

Auramind, a prominent mental health clinic and institute based in Abuja, approached our agency with a vision to enhance their digital presence and outreach. The primary objective of this project was to create a compassionate, informative, and user-friendly online platform that reflects Auramind’s mission of promoting mental well-being and providing support to individuals seeking help.

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What we did

  • Website Design
  • Appointment Booking System
  • Search Engine Optimization
  • User Experience Enhancement

A collaborative approach.

Our partnership with Auramind began with a collaborative approach. We worked closely with the Auramind team to gain a deep understanding of their vision and goals. Through extensive meetings and discussions, we ensured that our design language aligned with Auramind’s mission of delivering exceptional mental health services to the community.

A strong brand identity.

Auramind already had a branding and logo before they approached us. However, their old website didn’t reflect it. The entire color palette on their old website was blue instead of the ox blood/deep red that was clearly evident in their logo. The very first thing we did was get rid of this non-compatible brand color, and then draw inspiration from their existing logo to create something new. We also crafted compelling messaging and brand voice guidelines that reflected Auramind’s values and communicated their unique approach to mental health care.

Responsive design

Recognizing the diverse needs of their audience, we set out to create a responsive and user-centric website. The design needed to be intuitive, providing a safe online space where individuals could find resources, seek guidance, and connect with Auramind’s team of dedicated professionals.

Comprehensive content strategy

Auramind’s message of hope and healing deserved to be heard. We developed a comprehensive content strategy, emphasizing transparency and education. Through engaging articles and informative resources, we aimed to reduce the stigma surrounding mental health issues while providing valuable insights into the support Auramind offers.

The impact

The work we did for Auramind has started to yield some tangible results. Auramind’s website has experienced increased traffic, allowing more individuals to access vital mental health resources, and Auramind is now seeing a surge in appointments due to higher conversions through the website. This positive result underscores and fuels our commitment to continue to make a difference.

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